Begin with a free look and go only as far as the value justifies. Every engagement runs on the same Guest Communication Framework, so nothing is guesswork.
Refined English. Measurable Impact.
We are inviting three Japanese properties to launch with us. Founding partners receive the complete Audit — our full diagnosis, not the three-point review — at no cost, and implementation at Founding Partner pricing.
No cost · No commitment
from £1,500 · fixed fee
from £6,000 · by property size
from £900 / month
The same disciplined path every time, so you always know what happens next.
We read your guest-facing English against the framework and produce a banded score with the specific lines holding each stage back.
We translate the diagnosis into a clear order of work — the changes that will move booking confidence the most, first.
We rewrite the pages that matter so they carry your value to an international guest — clear, trusted, and persuasive.
Once the rewrite is in place, we score it again on the same framework — so the lift from Below Standard to Strong is visible, stage by stage, rather than asserted.
You receive ready-to-publish copy and, if you wish, ongoing optimisation as your offering grows.
For a property where a stronger international guest journey is worth tens of thousands a year, our work pays for itself quickly. Figures shown are indicative starting points; every audit and implementation is quoted to the property's size and the scope of guest-facing content.
Engagements are invoiced in GBP. Enquiries in Japanese are welcome — 日本語でも承ります。
Move four sliders to match your property and watch the revenue likely slipping away each year. It's an informed projection from published research — a free review flags where it's happening on your pages, and a full audit pinpoints the exact lines causing it.
How this is calculated: rooms × 365 × occupancy × nightly rate gives annual room revenue; the international share isolates the at-risk portion; the loss rate reflects your current English. Loss rates are bracketed by published research — CSA Research (40% of shoppers won’t buy from non-native-language sites), Website Planet (85% higher bounce with on-page errors), Tidio (97% say grammar shapes brand perception). Baselines from JNTO and Savills. The loss rate is an informed estimate, not a measured figure for your property.
Send us one page. We'll show you where international guests hesitate — no cost, no obligation.
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